How to Use Social Media to Stay Connected with Clients
To coincide with our theme of sharing our favorite tips and tools for going digital, it seemed only fitting that we ventured into the world of social media. Social media has continued to grow and explode before our eyes and given the COVID-19 pandemic, people (and businesses alike) have turned to their newsfeeds to feel connected to their friends, family members and more. When utilized properly, social media platforms can prove to be invaluable to insurance agencies for staying top-of-mind with their current and prospective clients. Below, we’ll go into a few ways we, at Element Premium Finance Alliance have utilized our social media platforms as well as providing insight into which platforms can be the most useful for your insurance agency.
How We Use Social Media:
· To stay top-of-mind – posting informative articles and utilizing on-brand graphics are easy ways to have relevant content on your agency’s social media platforms. Make sure you’re posting frequently so when people come across the pages, they are up-to-date and contain posts about any news or important content that is relevant to the services your agency provides!
· To show social proof – including testimonials from your active clients is the most-effective way to demonstrate the great work your agency is doing. Potential clients are often exploring your social media accounts to learn what it’s like to work with you, incorporating video or quote testimonials is the perfect way to show them!
· To highlight our team – being social is exactly what social media was originally intended for, so why not utilize it? It is clear that clients like to see behind-the-scenes views into the companies they work with, therefore, utilizing your team can help gain engagement and bring to the forefront the human side of your agency. You can create posts for birthdays, holidays, employee of the month etc. to highlight the people that make your agency what it is.
How to Choose Which Platforms are Right for You:
· LinkedIn – post where your clients are! LinkedIn is still considered to be the “professional social media” so, it should contain mostly business-related content. It’s by far the best social media platform to connect with others in your industry and extend your network of connections.
· Facebook – create a platform on this social media staple. Granted, your agency may not gain a ton of new clients based on simply having a Facebook account. However, this doesn’t mean it isn’t still a platform that can be maintained and posted on. It’s a great way to remain at the forefront of your active and prospective clients mind and showcase the human side of your agency.
· Google My Business – be present where people are searching. Let’s face it, as much as you may hope people are typing in your agency’s URL to navigate to your website, their most likely going to the good ol’ reliable Google.com and searching your agency’s name. Making sure your Google My Business profile is properly set up and regularly posted on, will ensure anyone will be able to find your agency quickly and easily.
· YouTube – create videos, people love them! Having a great team video, or an explainer video of the services your agency provides can be a great way to reach current and potential clients, especially now when in-person meetings aren’t necessarily a realistic possibility.
There you have it, we’ve now shared our top tips, tools and social media secrets to provide your agency with all the information needed to be able to adapt and maintain the digital world in which we are currently living in. Here’s to hoping we can keep building and growing our digital agencies in the new year, while extra-hoping we can go back to some in-person meetings, conferences and normalcy in the near future!